Introduction
With the growing social awareness surrounding alcoholic beverages in the Arab world and the Middle East, the name “Svalosa” has become a key reference in the region for education, guidance, and responsible alcohol industry practices.
After years of work, it has become essential to establish a charter that defines the goals, values, and guiding principles of Svalosa — serving as an ethical and educational reference that helps correct misconceptions and guides individuals toward a culture of responsible drinking, away from randomness and misinformation.
1. Awareness and Responsibility Above All
The primary and highest goal of Svalosa is not to promote alcohol, but to raise awareness about safe and responsible drinking habits that ensure individual well-being and public health.
We believe that knowledge is the best protection against addiction, excessive drinking, and harmful practices.
That’s why Svalosa focuses on providing accurate guidance on moderation, balance between alcohol, water, nutrition, and exercise — to support a healthy and balanced lifestyle.
2. Supporting Natural and Clean Craft Production for Personal Use
Svalosa emphasizes the importance of 100% natural alcohol production, using fruits or starches through authentic fermentation processes free from harmful chemicals or additives.
These practices are not just a cultural tradition but a necessary standard for safety and quality, protecting consumers from counterfeit or toxic products that are often unregulated and overpriced.
3. Correcting Cultural and Historical Misconceptions
Alcoholic beverages have been part of many civilizations throughout history — from the Sumerians and Babylonians to the Pharaohs, Vikings, Amazigh, Armenians, Assyrians, Kurds, and even Arabs.
In Arabic literature, alcohol held a prominent presence in poetry and history, reflecting deep cultural values.
Svalosa seeks to correct the distorted stereotypes spread by extremist interpretations or unrealistic media portrayals, and to reintroduce this heritage as a part of human culture — free from exaggeration, denial, or misinformation.
4. Respect for Local Laws and Regulations
Svalosa believes that respecting national laws and age regulations is a fundamental pillar of any activity related to alcohol.
Compliance with local laws, legal drinking age, permitted categories, and safety measures such as avoiding driving under the influence is essential.
This commitment reinforces a responsible drinking culture and ensures that alcohol remains a conscious and informed choice, not a reckless behavior.
Why This Charter Exists
Because repression and extreme restriction — religious or otherwise — only lead to ignorance, risk, and unregulated practices.
Instead of hiding information or suppressing public awareness, we must provide accurate education and open guidance.
Awareness is the first line of defense against addiction, harmful consumption, and exposure to illegal or unsafe products.
Svalosa commits to being a safe and trusted reference, where everyone can access clear, factual, and responsible information that helps them make informed and conscious decisions.